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Module 3 continues this week, focusing in on the creation of ads, with a particular emphasis on creating copy for radio advertisements, or "edits."
The accompanying audio demonstrates two distinctly different approaches: one for the rational appeal, and the other for an emotional appeal. After listening to this post, you should continue on to assignment 3-12 and create your own radio edits.
The music in the accompanying audio -- Chopin, Bach and Satie -- are downloads provided by http://www.amclassical.com/
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