Branding Laws overview

This weeks extra reading assignment is The 22 Immutable Laws of Branding by Al and Laura Ries. This week's podcast is an overview of the reading.

Module 3. Ad Creation: Radio examples

Module 3 continues this week, focusing in on the creation of ads, with a particular emphasis on creating copy for radio advertisements, or "edits."

The accompanying audio demonstrates two distinctly different approaches: one for the rational appeal, and the other for an emotional appeal. After listening to this post, you should continue on to assignment 3-12 and create your own radio edits.

The music in the accompanying audio -- Chopin, Bach and Satie -- are downloads provided by http://www.amclassical.com/